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H&M launches its first ever collection dedicated to the LGBTQ+ community

H&M launches its first ever collection dedicated to the LGBTQ+ community
Authored By Shakir . 0 Comment(s)

WWD.

The capsule collection is largely inspired by the ’70s, and includes brightly coloured T-shirts, crop tops,sequinned shorts and empowering slogan sweatshirts. It also heavily incorporates prismatic colours, which have become synonymous with the LGBTQ+ community.

In addition to the collection, H&M has also partnered with Out, an LGBT fashion, entertainment and lifestyle magazine, to launch a campaign titled “Pride Out Loud”, featuring influencers such as Kim Petras, Gabrielle Richardson and Shaun Ross—the campaign will launch on May 31 too and the images will be showcased on departmental store windows as well as online, along with a series of videos produced by the lifestyle publication.

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