During breaking news or crisis situations, stemming the tide of misinformation can be challenging. Speculation can outrun facts as legitimate news outlets on the ground are still investigating. At the same time, bad actors are publishing content on forums and social media with the intent to mislead and capture people’s attention as they rush to find trusted information online.
To reduce the visibility of this type of content during crisis or breaking news events, we’ve improved our systems to put more emphasis on authoritative results over factors like freshness or relevancy. This builds on the search quality improvements we announcedlast year. At the moment, this is in only in the U.S. but we’ll roll it out globally in the coming months .
There are comparable challenges on YouTube, which is learning from and adapting some of the work done by Google Search. YouTube now highlights relevant content from verified news sources in a “Breaking News” section on its homepage and in a “Top News” shelf in search results.