If you’ve ever subscribed to a news site, you know that it can sometimes be an onerous task. This isn’t the publisher’s fault, it’s just the way websites work. You’ll have to type in your name, your email, maybe a username (no, not that username; it’s taken) and then make up a new password (no, not that password; you’ll need one with the special character and the two non-repeating numbers), and it doesn’t end there. You’ll have to fill in a bunch of credit card fields, which you probably don’t have committed to memory.
Just like your password.
Like you, we love journalism, but we’re less excited about filling in web forms and clicking on “forgot password” links. So today we’re announcing Subscribe with Google—the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.